Terry Dolan Joins Custom Equipment Board, Leaves Role As President & CEO

    Posted On: January 5, 2021

    Terry Dolan leaves his role as president and CEO of high-quality, low-level access equipment manufacturer Custom Equipment and joins the company’s board of directors.

    This post is courtesy of Hy-Brid Lifts.

    Custom Equipment, a manufacturer of high-quality, low-level access equipment, announces Terry Dolan, the current company president, is transitioning to a board of director’s role. The new role removes his responsibility for the day-to-day operations of the company while maintaining his insight and leadership into the overall strategic direction of the brand.

    “Terry was brought on to Custom Equipment to help better define the brand and forge into new markets and products,” said Steve Ellis, chairman of the Custom Equipment board. “We are extremely pleased with how the company and the brand have evolved under his leadership, and we look forward to his continued insight and expertise as a member of the board.”

    Dolan was hired as president and CEO in December of 2018 to leverage his nearly 30 years of experience in the rental, construction, and equipment industries. His responsibilities included growing Custom Equipment’s brand presence, helping tap into new markets, and expanding and developing the product line. Under his leadership, the company launched two new series of Hy-Brid Lifts, the Pro Series and the Zero-Turn Series. Each series featured industry-leading features to address the specific needs of the market. Dolan also drove an entry into the 19-foot market with a lift that broke industry norms in capacity, floor loading, stowed height and numerous other features. In addition to revamping the product line, Dolan worked with each department to completely restructure the management team, from engineering and operations to sales and marketing, capitalizing on expertise in each area to continue to drive the complete customer experience.

    “I’m proud of what we accomplished during my time at Custom Equipment,” Dolan said. “In addition to the new product development we achieved, the last two years have seen growth in the understanding of the brand’s unique offering and entry into new markets. We’ve also transformed our sales team and worked to get a lot closer to the customers we serve. I’m excited about how far we’ve come and even more excited to watch the continued growth in years to come. I’m grateful to be able to continue to lend my voice.”

    A new vice president of sales and marketing will take over some of the responsibilities previously performed by Dolan.

    About Hy-Brid Lifts

    Hy-Brid Lifts is a brand of Custom Equipment LLC. Hy-Brid Lifts engineers and manufactures all-purpose lifts in electric self-propelled and push-around models. The low-level lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights up to 25 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, painting and plumbing, industrial manufacturing and facility maintenance. For more information: Hy-Brid Lifts, 2647 Highway 175, Richfield, Wis. 53076; 262-644-1300; fax 262-644-1320; [email protected]; www.hybridlifts.com; or Facebook; Twitter; LinkedIn; Instagram, and YouTube.


      Blog Archive
    Used Lifts Market Sees Mixed Inventory & Pricing Trends In August
    Posted 9/11/2026
    Watch our new Sandhills Global market report video for inventory and value trends affecting used lift equipment on Sandhills platforms. ...
    Read the full blog post
    Economic Uncertainty Extending Sales Cycles in Used Heavy Equipment Market
    Posted 9/4/2026
    New Sandhills Global market reports show continued inventory decreases for used heavy-duty construction equipment on MachineryTrader.com and other Sandhills platforms. ...
    Read the full blog post
    Inventory Management Lets You Enter Data Once, Sync Everywhere
    Posted 8/27/2026
    Inventory Management is your single point of data entry for every machine, truck, aircraft, RV, trailer, heifer, bass boat—everything you’d like to sell on a Sandhills Global platform. ...
    Read the full blog post
    UCC Search Lets You Look Up Lien Records Before You Buy
    Posted 8/26/2026
    UCC Search makes it simple to look up Uniform Commercial Code filings for a business or person before you buy from them. ...
    Read the full blog post
    What's New At Sandhills Global
    Posted 8/26/2026
    Learn about the latest Sandhills features, including the new inventory Quick Add tool, a 120-day no-payment financing offer from Currency, and more. ...
    Read the full blog post
    Used Lift Equipment Inventory Levels Mixed, Auction & Asking Prices Mostly Down
    Posted 8/24/2026
    Watch our new Sandhills Global market report video for inventory and value trends affecting used lift equipment on Sandhills platforms. ...
    Read the full blog post
    Heavy-Duty Trucks Racking Up More Mileage While Used Truck Inventory Levels Continue to Fall
    Posted 8/10/2026
    Inventory levels of used day cab and sleeper trucks continued to decline in July, with overall used heavy-duty truck inventory 36% lower than last year. ...
    Read the full blog post
    What's New At Sandhills Global
    Posted 7/17/2026
    Find out about the latest Sandhills news, including AI to write your asset descriptions, the new UCC Search app, a new e-commerce solution, and more. ...
    Read the full blog post
    Used Cushion-Tire Forklifts Lead Inventory & Pricing Changes In The Lift Market
    Posted 7/16/2026
    Watch our new Sandhills Global market report video for inventory and value trends affecting used lift equipment on Sandhills platforms. ...
    Read the full blog post
    Sandhills Market Reports Show Continued Inventory Declines Across Used Equipment and Truck Markets
    Posted 7/6/2026
    New Sandhills Global market reports show ongoing inventory declines across several key used equipment and truck markets in June. ...
    Read the full blog post