Get FinancingExtend Your Sales Reach To Canada & Latin America With MarketBook
Across Canada and Latin America, buyers in agriculture and mining—as well as Canada’s energy sector and Latin America’s construction and transportation industries—regularly seek equipment, machinery, trucks, and trailers. The MarketBook Canada and MarketBook Latin America platforms serve all of these industries, connecting sellers and buyers through proven regional print publications and localized websites.
Targeted Coverage, International Exposure
Launched in 2010 as Sandhills Global’s first international brand, MarketBook Canada serves buyers and sellers across Canada’s provinces and territories. Sellers can showcase their assets in the weekly Eastern Canada and Western Canada editions of MarketBook magazine, which provide targeted regional distribution across the continent. All print listings appear online as well, on MarketBook.ca and the French-language MarketBook.qc.ca in Quebec.
MarketBook Latin America, launched in 2012, serves buyers across Mexico, Central America, and South America. The biweekly Latin America edition of MarketBook magazine is a Spanish-language publication serving Mexico, Central America, and South America. Ads appear as listings on MarketBook.mx and other country-specific Latin American MarketBook sites, including the Portuguese-language MarketBook.com.br for Brazil. Each site prioritizes local listings, while buyers worldwide can browse equipment categories and use search tools and filters in their preferred language and currency.
World-Class Ad Options
MarketBook offers sellers numerous ad options, including single-asset photo listings, multi-page spreads, and quarter-, half-, and full-page display ads. Each asset advertised in print receives a featured listing online. Priority page ads, which include the centerfold, front and back covers, and inside covers and facing pages, offer the most prominent placement in print and rank higher in website search results.
Sellers can extend their reach with ads in multiple MarketBook editions and publications for Sandhills’ industry-specific platforms such as Machinery Trader, TractorHouse, and Truck Paper. Digital ad options include website banners, email updates, and email blasts. Regular advertisers can list their entire for-sale inventory online as general listings at no extra cost.
Auction & Wholesale Sales Opportunities
AuctionTime and Equipmentfacts offer Canadian and Latin American sellers additional ways to sell equipment through auctions. AuctionTime holds online-only sales every Wednesday, while Equipmentfacts enables online buyers to place real-time bids in live events. Assets headed to auction receive additional exposure through high-ranking listings on MarketBook.ca and Latin America MarketBook websites. Sandhills also delivers a special edition of AuctionTime magazine with MarketBook issues.
Pre-AuctionTime adds retail and wholesale opportunities before an asset goes to auction. Sellers can simultaneously offer an item with a retail price on appropriate Sandhills trade sites and a wholesale price through Fast Track Iron, Sandhills’ exclusive dealer network. If the asset doesn’t sell, it automatically proceeds to its scheduled AuctionTime sale. Pre-AT is free to use, and retail buyers won’t know that the machine is also available at wholesale or is scheduled for auction.
“We continue to see a high-percentage success rate for equipment on Pre-AuctionTime listed at a wholesale or auction level,” says Chuck Lewis, Sandhills Sales Manager. “Dealers love this option, as it gives them more options to control the sale before taking it to an auction.”
MarketBook Canada Auction Success Stories
The following examples are just a few of the many sale successes that Canadian sellers have had using AuctionTime and Pre-AuctionTime.
Telehandler Sold For $70,920 CAD In Year-End Sale
An auctioneer in Ontario placed a 2012 New Holland LM5080 Plus in a year-end sale on AuctionTime.com. During the month before the sale, the telehandler generated nearly 387,000 listing impressions, 6,655 detail page views, 61 lot number views, and 18 clicks-to-call. On sale day, the 1,770-hour machine sold for approximately $70,920 CAD.
5 Farm Assets Sold For $2.36 Million CAD
A Case IH equipment dealer in Saskatchewan placed a five-asset package on AuctionTime.com, using ads in the MarketBook Canada edition of AuctionTime magazine and featured listings on AuctionTime.com, MarketBook.ca, and TractorHouse.com to build exposure. The sale attracted 64 bidders who placed 2,442 bids. The assets sold for $2,355,660 CAD.
5 Heavy Machines Sold Through Pre-AuctionTime
An Ontario dealer listed five pieces of construction equipment from a consignment package using Pre-AuctionTime. Each appeared with a retail price on MarketBook.ca and MachineryTrader.com and a wholesale price on Fast Track Iron, where dealers could see the scheduled auction date. Within 10 days, the machines sold at or near their wholesale prices.
Seller Scores Quick Skid Steer Sale With Pre-AT
A dealer in Ontario chose Pre-AuctionTime when listing this 2018 Bobcat T870 track skid steer on AuctionTime. Photo listings in the Eastern and Western editions of MarketBook magazine and five Machinery Trader editions, plus corresponding featured listings on AuctionTime.com, MarketBook.ca, and MachineryTrader.com, expanded the asset’s exposure. The skid steer sold in 38 days for the seller’s $40,000 CAD wholesale price.
Sale-Closing Services
To help finalize sales, dealers can offer equipment financing to Canadian buyers through CurrencyFinance. Learn more at GoCurrency.com/ca. After the sale, FR8Star (FR8Star.com) can help buyers obtain shipping quotes for assets domestically or internationally. Contact your Sandhills representative to learn more about reaching active buyers throughout these markets.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.